Brief

  I have chosen to do Brief number 4, the music video. I feel as though I will probably chose a sub-genre of rock as I think I would be able to complete the codes and conventions a lot better. 

Brief 4: Music Video and online Requirements of the brief .You work for an independent media production company. You have been given the task of producing a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The web pages must promote the band/artist to its target audience and enable fans to interact with them. 

Summary of brief requirements: 

• Statement of Intent (approx. 500 words).

• Music Video: One, three-minute music video. 

• Distribution channel: Content must be age appropriate for young adults from the age of 16. 

• Number of web pages: One homepage and one linked page. 

• Cross-media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained. There must be a clear sense of branding across the two elements of the cross-media production. 

Production detail that must be included:

The production of the music video must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a music video. 

• Editing of footage appropriate to a music video.

• At least two different uses of mise-en-scène. 

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 

• Graphics/titles to include the name of the track and the name of the band/artist. 

The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. 

• Use of original images. 

Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video. 

• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

• Text introducing the band/artist.

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website. 

* Allow any track that may reasonably be considered to be from the rock genre (including sub-genres of rock).

TESTS AND EXPERIMENTS

My first ideas for the symbol for the band. I think that the main colour for the band will be red.

Here is a mock up of my website, including most of the codes and conventions that I'd like in my final piece.

https://larcur26.wixsite.com/website

Here is one of the locations that I intend to be shooting at: a trampoline park in Hastings.

Another possible location is Viking Bay in Broadstairs, near Louisa Bay.

Second location: ball pit (character falls into it, throws balls in the air, disappears under the balls and sticks a hand out).

Third location: beach, preferably one with rocks on. Ideas for locations: Pegwell Bay, Sandwich Bay, Pett Level Beach, Dungeness Beach and Hastings nature beach.

Pegwell Bay near old Hoverport above. I might try shooting on the old hoverport station.

Sandwich bay above.

Pett Level Beach groins in sand/rocks above.

Dungeness Beach ariel view above.

Hastings nature reserve overlooking the beach above.

Here is my inspiration for clothing.

I hope to have several outfits for the main character to swap between.

First outfit: black, gothic dress with ruffles. Must be long and flowy at the bottom, but tighter at the top. 

Second outfit: black shorts, black leather jacket and shirt, lots of jewellery, reggae hat and/or flying goggles.

Third outfit: to be worn by several different people, will contain black leather jacket and flying goggles. Close up shots of people taking the goggles on and off.

2nd outfit inspo:

For my shooting script, I will write in Courier New.

Here are a few of the clothes and props that I will use for my music video. I am trying to go for a gothic black dress with lots of layers and ruffles. I think that this will work better with my soft gothic feel as the dress very elegant.

I intend to do a photoshoot this weekend, where I will have my main character in this outfit, posing in front of various locations that I hope to use in the video.

STORY BOARD AND SHOOTING SCRIPT